Whilst in New York (April 2017), I also had the privilege of meeting Anthony Lolli. He grew up in Brooklyn, NY and at the age of nineteen obtained his real estate license. By the age of 23, he was a millionaire.
Anthony built Rapid Realty NYC from scratch. He diverged from the Manhattan sales market and instead chose to focus on the apartment rentals of the outer boroughs. With his intimate knowledge of Brooklyn, he recognised that renters were a very under-served market.
With any property investment strategy, having detailed knowledge of the particular area being considered is imperative. The more knowledge, the greater the likelihood of being able to find deals that others will miss.
Anthony’s decision proved to be very fruitful and renters began flocking to Brooklyn in record numbers. He was able to grow Rapid Realty, his portfolio of investment properties and even open a real estate school.
The growth was such that Anthony was able to begin opening franchises. He became known nationally and internationally.
He has also published the book The Heart of the Deal: How to Invest and Negotiate like a Real Estate Mogul